In a highly competitive industry built around serving personal taste, the long and complex supply chain of the Liquor Control Board of Ontario (LCBO) presents them with many unique challenges. In the heart of Ontario wine country, learn how the LCBO still manages to cultivate a loyal and successful customer grapevine.

Topics covered will include:

• Who the LCBO is, what it does and how it runs its business – an overview
• The quality assurance program
• The recall or reverse logistics process used when necessary
• Other environmental (packaging etc) initiatives in use at the LCBO

Representing the LCBO will be Dr. George Soleas, Senior Vice President Logistics/Quality Assurance Division, Liquor Control Board of Ontario.

Reposition 2009
Core Strength: The Power of Improved Supply Chain Fundamentals