Air Date: December 5, 2018 - 12-1 ET
CMUs: Certified CITT members earn 5 CMUs for their first viewing of this webinar (live or recorded).
By 2020, about half the workforce will be millennials - this is the generation that grew up alongside technology. Yet the logistics sector is lagging SIGNIFICANTLY when it comes to marketing and branding for this generation. Once considered vapid and unnecessary, social media has become the number one marketing tool for most industries. The logistics sector has been reluctant to adopt these technologies. But to attract young talent AND to attract business from millenials in decision-making roles (some millenials are nearly 40!), your business needs a savvy online presence that represents your brand well.
This webinar will take you through everything you need to know to take your business online, and to polish up your online presense. The content is simple and concise, so even those unfamiliar with digital marketing will be able to learn and follow along.
Topics will include:
After attending this webinar, you'll have a clearer understanding of how to tangibly and practically adapt your brand and marketing strategy to connect with younger and digitally savvy professionals.
Who should attend?
Anyone who has a professional brand to maintain (either personal or for a business). If you're skeptical about the usefulness of digital for your business, this webinar wil help you see the benefits and enable you to pursue an online brand presence for your brand with with knowledge that it is a smart strategy with demonstrable ROI.
Nesh Pillay is the founder of Press Pillay , an digital communications agency on a social mission. She is a former journalist who covered international advertising and marketing as a founding reporter of The Drum’s New York team. She later joined Toronto-based EQ Works as their VP of Marketing, where she honed the art of “marketing for the marketer.” Nesh has previously appeared in Canadian Association for Marketing Professionals and Direct Marketing Magazine. Her secret weapon is having learned the in's and out's of marketing, PR and branding from "the other side." She calls herself the "Robin Hood" of PR and believes that empathy can fix the world.