Marketing: An Introduction

In this course, you’ll learn the foundations of marketing theory and how to apply it practically to advance a company’s business goals. This course is particularly relevant if you want to broaden your knowledge of the functional areas of marketing. You’ll also see how basic marketing concepts work through carefully examined case studies.

Click here to register for Marketing: An Introduction now

Marketing: An Introduction topics include:

  • Consumer behavior
  • Marketing mix
  • Channels of marketing and their benefits/risks
  • Pricing policies
  • Distribution theory

Course grads will be able to: 

  • Understand the importance of marketing in the modern economy
  • Outline the complete marketing process and marketing mix
  • Position a product or service in a basic competitive environment

Marketing: An Introduction Course Fee:

The fee for Marketing: An Introduction is $850 plus applicable tax.

This fee does not include the cost of textbooks. Textbooks are purchased separately from the University of Toronto Bookstore (or you can source your textbook locally/online). International students pay an additional fee of $125 plus 5% GST per course. There are no refunds issued for courses taken directly through CITT once your registration and payment has been received and processed.

Marketing: An Introduction Course Materials:

Charles W. Lamb, Joe F. Hair, Carl McDaniel, Marc Boivin, David Gaudet, Kim Snow (2022) MKTG 5th Canadian Edition, Cengage ISBN: 978-1-77-474040-8 (printed textbook + printed access code for MindTap interactive eLearning resource via UofT Bookstore) OR ISBN: 978-0-17-694795-8 (printed textbook + instant access code for MindTap interactive eLearning resource via Publisher website) / ISBN: 978-0-17-691014-3 (eBook + instant access code for MindTap interactive eLearning resource via Publisher website)

Available through the University of Toronto Bookstore 

Marketing: An Introduction Course Work and Final Exam:

Course work for Marketing: An Introduction includes a series of assignments leading up to a final project. There is no final exam for Marketing: An Introduction.

Learning Assessment and Grades

Grades are reported as Honours, Pass, or Fail. To obtain a Pass, learners must obtain a minimum grade of 50%. To achieve Honours, learners must earn a total grade of 80% or higher.

Questions about Marketing: An Introduction or the CCLP program of study and professional designation?

Click here to download the PDF guide to CITT courses and the CCLP designationDownload your free copy of our PDF guide for a complete overview of CITT courses and the CCLP designation.

You can also visit our FAQ section for answers to the most commonly asked questions that have helped thousands of supply chain and logistics professionals decide to enrol and start deepening and demonstrating their logistics and supply chain expertise with CITT and the CCLP program of study and professional designation.

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