In this course, you’ll learn the foundations of marketing theory and how to apply it practically to advance a company’s business goals. This course is particularly relevant if you want to broaden your knowledge of the functional areas of marketing. You’ll also see how basic marketing concepts work through carefully examined case studies.
Marketing: An Introduction topics include:
Course grads will be able to:
The fee for Marketing: An Introduction is $850 plus applicable tax.
This fee does not include the cost of textbooks. Textbooks are purchased separately from the University of Toronto Bookstore (or you can source your textbook locally/online). International students pay an additional fee of $125 plus 5% GST per course. There are no refunds issued for courses taken directly through CITT once your registration and payment has been received and processed.
Charles W. Lamb, Joe F. Hair, Carl McDaniel, Marc Boivin, David Gaudet, Kim Snow (2022) MKTG 5th Canadian Edition, Cengage ISBN: 978-1-77-474040-8 (printed textbook + printed access code for MindTap interactive eLearning resource via UofT Bookstore) OR ISBN: 978-0-17-694795-8 (printed textbook + instant access code for MindTap interactive eLearning resource via Publisher website) / ISBN: 978-0-17-691014-3 (eBook + instant access code for MindTap interactive eLearning resource via Publisher website)
Marketing: An Introduction Course Work and Final Exam:
Course work for Marketing: An Introduction includes a series of assignments leading up to a final project. There is no final exam for Marketing: An Introduction.
Grades are reported as Honours, Pass, or Fail. To obtain a Pass, learners must obtain a minimum grade of 50%. To achieve Honours, learners must earn a total grade of 80% or higher.
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