Understanding, Attracting & Retaining Female Drivers

5 CMUs

Presenter: Ellen Voie, President/CEO & Founder - Women in Trucking Association

Air Date: May 13, 2020

Register for this webinar here

With driver shortages continuously intensifying, many carriers and private fleets have realized that the population of drivers is not uniform - and that effectively attracting drivers means paying attention to their specific needs and wants. This is very significant in the context of female drivers, who are under-represented and can provide a valuable new source of talent.

This webinar, presented by Ellen Voie, President and Founder of Women in Trucking Association with deep experience in driver retention and recruitment, will discuss the nuances of the female driver population. The presentation will discuss:

  • Are female drivers different from their male counterparts?
  • How can you attract and retain female drivers?
  • What attracts women into the industry? Why do they leave carriers and why do they leave the career?
  • Do female drivers really have different priorities than males?

By attending this webinar,  you'll better understand the female driver population and why you'll want to attract and retain them in your fleet.


CMUs: Certified CITT members earn 5 CMUs for their first viewing of this webinar (live or recorded). 


About the facilitator:


Elaine Voie, President/CEO & Founder - Women in Trucking Association

Ellen Voie is the President/CEO and founder of the Women In Trucking Association, formed to promote the employment of women in the trucking industry, address obstacles and to celebrate the successes of its members. Voie’s prior role was Manager of Retention and Recruiting Programs at Schneider after serving as the Executive Director of Trucker Buddy International.

Voie is a Certified Association Executive.  She holds a Class A CDL and a private pilot’s license. She has been honored by the White House as a Transportation Innovator Champion of Change.   She received the 2015 “Distinguished Alumna of the Year” award the University of Wisconsin-Stevens Point Division of Communication. Voie was named one of Supply & Demand Chain Executives magazine’s “2016 Pros to Know.” In May, 2016, she was chosen as one of Fleet Owner’s Dozen Outstanding Women In Trucking. In 2017 Voie was named to Insight Success Magazine’s “The 30 Most Inspirational Leaders in Business” and "The 30 Most Innovative CEOs To Watch."

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