LinkedIn Best Practices for B2B & B2C Marketing

5 CMUs

Presenters: Nesh Pillay, Founder - Press Pillay

Air Date: April 17, 2019, 12-1 PM ET

Click here to watch this webinar

CMUs: Certified CITT members earn 5 CMUs for their first viewing of this webinar (live or recorded). 

LinkedIn is often overlooked by marketers who underestimate its impact. However, it’s a useful marketing tool that helps to achieve various objectives, such as driving website traffic and generating leads.

According to data from LinkedIn, 93% of B2B marketers consider the social network to be the most effective lead generation site for their businesses, while 51% of companies acquired a B2C customer through the site. E-consultancy reported that LinkedIn accounts for 64% of all corporate website visits from social media channels. This shows that LinkedIn can be a very effective part of your company's marketing mix.

The first part of the webinar will cover basic B2C marketing tips, while the second part will be about B2B marketing. Data and case studies that support the strength of LinkedIn as a marketing tool will be included.

After this webinar, participants will understand

  • What is LinkedIn and what makes it different from other social media channels
  • Marketing objectives that LinkedIn helps to achieve
  • Key LinkedIn marketing features to include in your marketing mix
  • Practical tips for planning and executing your marketing campaign

This webinar will be valueable to professionals who work in or support sales and marketing roles, as well as senior decision-makers who wish to be better informed of the options and opportunities of their marketing teams.



About the facilitator:


Nesh Pillay, Founder - Press Pillay​

Nesh Pillay is the founder of Press Pillay, a digital communications agency on a social mission. She is also currently the Newcomers Entrepreneur-in-Residence at the Toronto Public Library, where she works with new immigrants to bring their startup ideas to life. She is a former journalist who covered international advertising and marketing as a founding reporter of The Drum’s New York team. She later joined Toronto-based EQ Works as their VP of Marketing, where she honed the art of “marketing for the marketer.”

Nesh has previously appeared in Canadian Association for Marketing Professionals and Direct Marketing Magazine. Her secret weapon is having learned the ins and outs of marketing, PR and branding from "the other side." She calls herself the "Robin Hood" of PR and believes that empathy can fix the world.

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