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Thursday, June 4, 2026

Practical examples of how data can be strategically levered to inform smarter decisions 

Logistics teams don’t suffer from a lack of data—they suffer from disconnected data. When vehicle, trailer, equipment, and driver insights live in separate systems, teams are forced to react after delays or disruptions have already impacted the business. Increasingly, the challenge isn’t just visibility, it’s turning that data into intelligent, timely decisions.

This session will explore how leading fleets, carriers, and logistics providers are unifying operations in real time—and how AI is enabling predictive, automated action. We’ll highlight practical examples, like DVIRs that automatically trigger maintenance workflows to reduce downtime, ELD driver apps that double as commercial navigation, and actionable, automated alerts (like geofencing or missed inspections) that let dispatch respond instantly.

By bringing together telematics, AI-powered video, asset tracking, and intelligent workflows, organizations can shift from reactive operations to more proactive execution. Attendees will learn how combining unified data with AI-driven insights improves service reliability, accelerates response times, and drives measurable efficiency gains across their operations.

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About the speaker

Mark Parsons

Christine Medina
Senior Director, Customer Marketing
Samsara

 

Christine Medina is a marketing leader with deep experience building programs that drive customer growth, retention, and advocacy across high-growth technology companies. In her current role as Senior Director, Customer Marketing at Samsara, she leads lifecycle, advocacy, and community programs supporting industries central to the physical operations economy, including transportation and logistics, with a focus on connecting technology to the people who keep the world moving. Prior to Samsara, Christine held marketing leadership roles at Lacework (acquired by Fortinet), OneLogin, and SiriusXM. She holds an MBA from the University of Denver.


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